2016 Halloween Collection Digital Gift Guide and Social Media Posts
Origami Owl’s 2016 Halloween Collection was revealed in September. The main component for introducing the limited edition collection was a shop-able digital gift guide. The digital gift guide was a four page online guide hosted on Origami Owl’s consumer website where customers could see and shop the new collection and styled looks by clicking directly on the images. In addition to the digital gift guide, there were digital ads on O2’s social media outlets and consumer website which included hero images, menu graphics, eSpot features, and shop banners. These assets required styling and art directing of custom studio photography of the Halloween jewelry collection.